Portfolio

Nasdaq Entrepreneurial Center

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Project: In 2015, Nasdaq opened its non-profit Entrepreneurial Center in San Francisco as a resource and educational hub for entrepreneurs. I worked with design firm BSSP to direct content strategy and write UX copy for its inaugural website. I worked with the Center over the course of a year to develop a unified voice across all communications.

In 2017, I teamed up with the Center again to help relaunch their website with fresh copy reflecting their refined mission and vision. I’ve also edited op-eds by the Center’s executive direcor for major media outlets; created copy for toolkits, banners, newsletters, press releases, and event marketing/swag; and written articles showcasing the Center’s programs.

Selected articles:
How to Tell Your Startup Story With Integrity, Simplicity, and Humanity
How to Build Habit-Forming Products
What Every Entrepreneur Can Learn From Virgin America’s Secret Sauce

Microsoft

I’ve worked as an editorial consultant to Microsoft for nearly 10 years. Over the last four years, I’ve written copy for a number of company-wide internal communications and marketing campaigns — from books to signage to emails.

During my first six years, I developed content for millions of readers at MSN.com. I started out as a writer and producer for MSN City Guides, where I wrote articles, analyzed headline performance, and managed partnerships with Slate and The Root. 

Here’s more detail on two of my biggest consumer-facing projects for Microsoft: Microsoft In Culture (2017) and MSN Business on Main (2008 – 2013).

Microsoft In Culture

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Project: Microsoft In Culture is a site celebrating Microsoft partnerships with people and organizations who are innovating in art, music, sports, mixed reality, and social good.

I joind the team for launch in 2017 to develop a unified voice and narrative across the themes and sections on the site. This included everything from writing site copy to creating ad copy to developing article content.

Selected writing:
Unlocking opportunity through technology
Making jobs and skills more accessible in India
Capturing the infinite experiences of the sky

MSN Business on Main

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Project: As editorial strategist for Business on Main, MSN’s sponsored small-business channel that ran from 2008 to 2013, I managed a multi-million dollar budget, high-profile client relationships, an editorial calendar, a team of writers and vendors, content editing and direction, site and mobile app redesigns, new content series, copywriting for newsletters and ads, and content partnerships with WSJ and Entrepreneur.

Selected work:
Content Direction & Editing
Main Street Authority Newsletter
Branded Content Series

Getty Images

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Project: I was tasked with writing articles for Curve, a visual trends publication from Getty Images, that captured the super sensory trend in photography. The goal was to convey how extreme closeups were being used in luxury and food photography to better connect with audiences through sensory immersion.

Articles:
A feast for the senses: Connecting with your audience through their appetite
Luxury inside out: Appealing to your audience with sensory immersion

Indie.Biz

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Project: Launched in 2017, Indie.Biz is a startup that aims to consolidate the vast universe of information and tools for solo business owners on the web into a single easy-to-digest platform. I’ve been working with them as a researcher and writer to develop comprehensive guides and reviews to help our audience cut through the clutter.

Selected guides:
Legal Services Buyer’s Guide
Payroll Services Buyer’s Guide

Additional writing

Entrepreneur.com
Short articles for Entrepreneur.com about startups poised to disrupt their industries

Momento360 Blog
A startup blog offering news and tips on taking, viewing, and sharing 360° images

Articles & Essays: Culture
Articles published on MSN, The Root, Little India, International Examiner, and beyond

Articles & Essays: Influencers
Interviews with artists, activisits, and authors who make an impact with their words

Past projects

This Wonderful Word: A word nerd opines on language, media, and grammar gone wild
Scratch Everything: Relearning the art (and joy) of cooking from scratch