One surprising aspect of being the editorial strategist for MSN Business on Main involved writing UX copy. This ranged from writing all copy for the website itself (including the site navigation), the mobile applications, and any ads that were specific to Business on Main (rather than a sponsor). I became extremely comfortable working with designers and engineers to create editorial specs that were functional, while matching the tone and style of the site. Here are a few key projects:
- Business on Main navigation & site architecture
- Business on Main mobile application
- Sprint Solutions Center
Shiwani Srivastava 
