I launched MSN Business on Main’s newsletter program, which doubled in subscribers each year. The newsletter was a way of ensuring we were reaching a targeted, interested audience of small-busines leaders — and not just a general readership. This was especially important given that our sponsor was explicitly trying to reach this target audience, and bring them back to our site over and over again. Here are a few samples of the newsletter:
Main Street Authority
Shiwani Srivastava 
